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1 market audience
марк. аудитория рынка, рыночная аудитория ( потребители на рынке определенного товара)Syn: -
2 market audience
Реклама: аудитория рынка, рыночная аудитория -
3 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
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market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
4 audience segmentation
марк. сегментирование аудиторииAudience segmentation is a recognised technique for subdividing a whole population into identifiable sub-units according to specific needs that can be more easily satisfied. It provides a way for differentiating customer needs more accurately. — Сегментирование аудитории — общепризнанный метод для разделения целой группы на подгруппы в соответствии со специфическими требованиями, которые могут быть более легко удовлетворены. Это обеспечивает более точную дифференциацию требований покупателей.
See: -
5 Audience Measurement by Market for Outdoor
Реклама: АММО (название исследовательской организации и её продукта порыночных замеров аудитории наружной рекламы с разбивкой по показателям возраста, пола и уровня доходов)Универсальный англо-русский словарь > Audience Measurement by Market for Outdoor
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6 internal market
1) эк. = domestic market2) межд. эк. внутренний рынок (единый рынок для нескольких стран интеграционного блока, напр., внутренний рынок ЕС; характеризуется свободным перемещением товаров и беспошлинной торговлей в пределах территориальных границ блока)See:3) фин. внутренний рынок (рынок ценных бумаг в пределах страны; включает как рынок ценных бумаг отечественных эмитентов, так и рынок иностранных ценных бумаг, торгуемых в данной стране)See:4) эк. внутренний [внутрифирменный\] рынок (механизм обмена ресурсами между подразделениями одной компании, зачастую построенный на рыночных принципах)See:* * ** * *. Механизмы выпуска и торговли ценными бумагами в рамках одной страны, включая внутренний и внешний рынки. См. также External market (внешний рынок) . Инвестиционная деятельность .* * *рынок, действующий внутри страны, в ее пределах -
7 target market
марк. целевой рынок (сегменты рынка, на которых фирма сосредотачивает свои основные усилия)Syn:See:* * ** * *. . Словарь экономических терминов .* * *конкретная группа потребителей, на которых ориентируется компания при продаже тех или иных товаров -
8 target
target [ˈtα:gɪt]1. nouna. cible f• our target is young people under 20 notre cible, ce sont les jeunes de moins de 20 ansb. ( = objective) objectif m• they set themselves a target of $1,000 ils se sont fixé 1 000 dollars comme objectif• the government met its target for reducing unemployment le gouvernement a réussi à réduire le chômage conformément à ses objectifsa. [+ enemy troops] prendre pour cible ; [+ missile, weapon] pointerb. [+ market, audience] ciblerc. [+ aid, benefits] affecter3. adjective[date, amount] prévu4. compounds* * *['tɑːgɪt] 1.1) gen cible f; Military objectif mto be right on target — lit être en plein dans la cible; fig mettre en plein dans le mille
2) (goal, objective) objectif m3) ( butt) cible f2. 3.to be the target of — être objet de [abuse, ridicule]
transitive verb1) Military ( aim) diriger [weapon, missile]; ( choose as objective) prendre [quelque chose] pour cible [city, site, factory]2) fig ( in marketing) viser [group, sector]to be targeted at — [product, publication] viser [group]
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9 target
1) (a marked board or other object aimed at in shooting practice, competitions etc with a rifle, bow and arrow etc: His shots hit the target every time.) blanco2) (any object at which shots, bombs etc are directed: Their target was the royal palace.) blanco3) (a person, thing etc against which unfriendly comment or behaviour is directed: the target of criticism.) blancotarget n blanco / objetivotr['tɑːgɪt]1 (of missile, goal, aim) objetivo2 (in shooting, of criticism) blanco3 (board) diana1 (aim at target) apuntar2 (cause to have effect on) dirigir a, destinar a1 (date, figure) fijado,-a; (audience, market) objetivo\SMALLIDIOMATIC EXPRESSION/SMALLto be on target ir de acuerdo a lo previstotarget language idioma nombre masculino de destinotarget practice prácticas nombre femenino plural de tiromoving target blanco móviltarget ['tɑrgət] vt: fijar como objetivo, dirigir, destinartarget n1) : blanco mtarget practice: tiro al blanco2) goal, objective: meta f, objetivo mn.• blanco s.m.• hito s.m.• mira s.f.• mirilla s.f.• objetivo s.m.
I 'tɑːrgət, 'tɑːgɪt1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir*['tɑːɡɪt]1. N1) (Sport) blanco m, diana f ; (Mil) objetivo mhe missed the target — no dio en el blanco or la diana
•
an easy target — (lit, fig) un blanco fácil•
a fixed target — un blanco fijo•
a moving target — un blanco móvil•
the shot was off target — (Ftbl, Hockey etc) el tiro iba desviado a gol•
the shot was on target — (Ftbl, Hockey etc) el tiro iba directo a gol•
a soft target — (lit, fig) un blanco fácil2) (=person on receiving end) [of criticism, remark] blanco m ; [of advertising] objetivo mhe has been the target of criticism over his handling of the affair — ha sido el blanco de las críticas por su manejo del asunto
this made him a prime target for blackmail — esto le convirtió en un blanco perfecto para el chantaje
3) (=objective) objetivo m, meta fproduction targets for 1980 — los objetivos or las metas de producción para 1980
•
the project is on target for completion — el proyecto lleva camino de terminarse dentro del plazo previsto•
to set a target for sth — fijar un objetivo para algoto set o.s. a target — fijarse un objetivo
2. VT1) (Mil) [+ positions, installations] fijar como objetivo2) (=select, single out)cigarette companies seem to be targeting children intentionally — las tabacaleras parecen estar dirigiendo su publicidad a los niños deliberadamente
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to target sth/sb for sth, the government will target high earners for tax increases — el gobierno hará recaer la subida de los impuestos particularmente sobre aquellos con sueldos elevados3) (fig) (=aim)•
to target sth at sb/sth, products targeted at children — productos dirigidos a los niñosprograms targeted at reducing infant deaths — programas que tienen como objetivo reducir el número de muertes infantiles
3.CPDtarget area N — (Mil) zona f objetivo
target audience N — público m objetivo
target date N — fecha f límite
target group N — grupo m objetivo, grupo m destinatario
target language N — lengua f de destino
target market N — mercado m objetivo
target practice N — tiro m al blanco, prácticas fpl de tiro
target price N — precio m indicativo
target weight N — peso m ideal
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I ['tɑːrgət, 'tɑːgɪt]1)a) ( thing aimed at) blanco m, objetivo m; ( Mil) objetivo m; ( board) ( Sport) diana fthe shot was right on/way off target — el tiro dio de lleno en el blanco/se desvió mucho
b) (of criticism, protest) blanco mhis criticisms were right on/way off target — sus críticas dieron en el blanco/iban totalmente desencaminadas
target FOR/OF something — blanco de algo
2) (objective, goal) objetivo mto set oneself a target — fijarse un objetivo or una meta
above/below target — por encima/debajo del objetivo previsto
to be on target — ir* de acuerdo a lo previsto (or al plan de trabajo etc); (before n) <date/figure> fijado; <area/zone> ( Mil) objetivo adj inv; <audience/market> ( Marketing) objetivo adj inv
II
a) ( select as target)ten mines have been targeted for closure — diez minas han sido identificadas como candidatas al cierre
b) (direct, aim) \<\<publicity/advertising\>\> dirigir* -
10 captive
['kæptɪv] 1.nome prigioniero m. (-a)2.to hold, take sb. captive — tenere, fare qcn. prigioniero
aggettivo prigionierocaptive audience — = pubblico involontario di un messaggio pubblicitario
* * *['kæptiv] 1. noun(a prisoner: Two of the captives escaped.) prigioniero2. adjective(kept prisoner: captive soldiers; The children were taken/held captive.) prigioniero- captor
- capture 3. noun1) (the act of capturing.) cattura, arresto2) (something caught: A kangaroo was his most recent capture.) cattura* * *captive /ˈkæptɪv/A n.prigioniero: to be taken captive, essere fatto prigionieroB a.3 (econ., market.) vincolato: captive customer, cliente vincolato; captive market, mercato vincolato; captive outlet, punto di vendita vincolato; captive shop, impianto vincolato● (pubbl.) captive audience, pubblico involontario di un messaggio pubblicitario □ captive balloon, pallone frenato □ (ind. costr., idraul.) captive water, acqua infrenata ( da una diga).* * *['kæptɪv] 1.nome prigioniero m. (-a)2.to hold, take sb. captive — tenere, fare qcn. prigioniero
aggettivo prigionierocaptive audience — = pubblico involontario di un messaggio pubblicitario
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11 internal
прил.1) общ. внутренний (находящийся внутри какого-л. объекта или субъекта)2) эк., пол. внутренний, национальный, отечественный ( осуществляемый внутри страны)Syn:See:internal affairs, internal balance, internal colonialism, internal colonization, internal commerce, internal convertibility, internal credit б), internal debt, internal issue, internal market 1) б), 2) б), 3) б), internal migration, internal policy, internal price, internal public debt, internal revenue bonded warehouse, internal service fund, internal trade, internal value3) эк. внутренний, внутрифирменный ( имеющий место внутри компании); штатный ( о сотрудниках компании)Syn:See:internal accounting, internal accounting control, internal accounts, internal appointment, internal audience, internal audit, internal auditor, internal bond, internal brand, internal capital generation rate, internal change forces, internal check, internal clientele, internal communications, internal competition, internal consultant, internal control, internal credit а), internal customer, internal diseconomies of scale, internal document, internal economies of scale, internal efficiency, internal environment, internal expansion, internal failure, internal financing, internal funding, internal funds, internal growth, internal information, internal job market, internal labour market, internal lead time, internal market 4) а), internal memo, internal method, internal operation, internal organization, internal promotion, internal rate of return, internal rating, internal recruiting, internal reporting, internal transaction, internal variable, internal float, internal lead time4) псих., соц. внутренний ( происходящий внутри человека)Syn:See:* * *. . Словарь экономических терминов . -
12 repeat purchase
марк. повторная покупка (приобретение потребителем того же товара или продукции той же марки после первой пробной покупки; приверженность к марке может быть установлена по характеру повторных покупок)Syn:Ant:See: -
13 PAM
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
14 Pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
15 pam
1) Общая лексика: hum. сокр. Percent Of Accepted Mutations, Professions Allied to Medicine2) Морской термин: пассивный гидроакустический мониторинг, passive acoustic monitoring, Porte Autonome de Marseilles3) Медицина: portative activity monitor, pyridine aldoxime methiodide, pyridine aldoximine methiodide4) Военный термин: Phoenix airborne missile, Procurement Aircraft and Missiles, partial mobilization, payload assist module, permanent active militia, personnel accounting management, personnel action memorandum, planning, activation, modification, post-acceptance modification, priorities and allocations manual, procurement aids man, procurement of aircraft and missiles5) Техника: Pozzolan Aggregate Mixture, Pozzolanic Mixtures, peat-alcohol mixture, phone activities manager, polyacryl amide, portable alpha monitor, post accident monitoring, programmable algorithm machine, programmable arm manipulator, propulsion and avionics module6) Религия: Prayer And Miracles7) Железнодорожный термин: Pittsburgh Allegheny and McKees Rocks Railroad Company8) Юридический термин: дивизион PAM (Emerson Process Management contains the Plant Asset Management (PAM) division within the Asset Optimization (AO) Division), Plant Asset Management9) Сокращение: Pampanga, Payload Assisted Module, Penetration Augmented Munition, Penetration-Augmented Munition (special forces), Permanent Athwartship Magnetism, Pulse Amplification Modulation, Polyciclic Aromatic Hydrocarbon, Pacific Armies Management, Packetized Audio Mixer, Page Allocation Map (CICS), Pamir (linguistics), Parque de Atracciones de Madrid (amusement park), Partitioning Around Medoids (statistics), Partner Account Manager (sales), Pass Along Message, Passband Amplitude Modulation, Password Authentication Module, Patent Application Management, Payload Accommodation Manager, Payload Activation Message, People's Action Movement (Saint Kitts and Nevis), Peptidylglycine Alpha-Amidating Mono-Oxygenase, Percentage Accepted Mutation (bioinformatics), Perceptual Assimilation Model, Performance Archive Manager (Visual Networks), Performance Assessment Matrix, Pericolo in Mare (Italian: in danger at sea; SOS), Peripheral Adapter Module, Permanent Archive Manager, Personal Address Manager, Personal Alien Manager (gaming), Personal Applications Manager, Personnel Authorizations Module, Pertubuhan Akitek Malaysia (Malaysian Institute of Architects), Pesticide Analytical Manual (FDA), Petersen Automotive Museum (Los Angeles, CA), Physical Activity Monitor, Physical Address Mapping, Plant Available Moisture, Pluggable Authentication Modules (information technology), Point Accepted Mutation, Point Ahead Mirror, Pointer Analysis Module, Pole Amplitude Modulation (system of motor windings), Policies and Measures, Policy Analysis Market (DARPA), Poly-Acrylamide, Porcine Alveolar Macrophage, Port Adapter Module, Port to Application Mapping, Portable Alpha Meter (alpha particle detector), Post-Auricular Muscle, Postaccident Monitoring, Power Amplifier Module, Pre-Assessment Meeting, Precision Attack Missile, Predictive Aircraft Maintenance, Presbyterian Association of Musicians, Presence and Availability Management (PAMF), Pressure-Alkali Monitor, Preventive Aerospace Medicine (team; US DoD), Primary Amoebic Meningoencephalitis (medicine), Primary Automation Manager, Princeton Asset Management, Proactive Asset Management, Proactive Automated Management, Problem Analysis Matrix, Process Algebra Meetings, Process Application Module, Procurement, Aircraft & Missiles, Product Application Modules, Production Application Management, Profile Administration Manager, Program Analysis Memorandum, Program Area Manager, Program Assumptions Memorandum, Programma Alimentare Mondiale, Programmable Active Memory, Programmable Attribute Map, Programmable Authentication Module, Programmable Automotive Microprocessor, Programme Against Malnutrition (Lusaka, Zambia), Programme Alimentaire Mondial (French: World Food Program), Progressive Asset Management (Financial West Group), Promise Array Management, Proud Arabian Mare (Breyer mold), Proud Army Mom, Public Access Manager, Public Affairs Manager, Published Application Manager (Citrix Metaframe Utility), Pulmonary Alveolar Macrophage, Pulse Adapter Module, Pulse Amplifier Modulation, Pupil Adjust Mechanism (used on telescopes), Purpose, Audience, Message (writing goals model)10) Физиология: Pregnancy After Miscarriage11) Вычислительная техника: Paging Area Memory, Pluggable Authentication Module, partitioned access method, priority access method, Primary Access Method (BS2000), Programmable Attribute Maps (DRAM, PCI), Pluggable Authentication Module (Linux, LISA), Payload Assist Module (Space), pulse-amplitude modulation, администратор приложений для персонального компьютера12) Иммунология: pulmonary alveolar macrophages, (positive allosteric modulator) позитивный аллостерический модулятор13) Космонавтика: библиотечный метод доступа14) Деловая лексика: Promote Advertise Market15) Глоссарий компании Сахалин Энерджи: preserved amplitude method16) Сетевые технологии: Port Address Mapping, Port-Assignment Module, Portable Authentication Module, personal application manager, pulse amplitude modulation, администратор приложений для ПК, импульсно-амплитудная модуляция, модуль назначения портов, программа доступа пользователя, Port Adapter Modules (Cisco)17) Полимеры: polyacrylamide18) Автоматика: positive active material19) Химическое оружие: pralidoxime20) Расширение файла: Process Automatic Monitor, Pluggable Authentication Module (library)21) Должность: Professional Audience Member -
16 captive
'kæptiv
1. noun(a prisoner: Two of the captives escaped.) cautivo, preso
2. adjective(kept prisoner: captive soldiers; The children were taken/held captive.) cautivo- captor
- capture
3. noun1) (the act of capturing.) captura2) (something caught: A kangaroo was his most recent capture.) captura, apresamientocaptive n prisionero / cautivotr['kæptɪv]1 cautivo,-a1 cautivo,-a\SMALLIDIOMATIC EXPRESSION/SMALLto have a captive audience tener un público obligado (a escuchar)to hold somebody captive tener a alguien cautivo,-a, mantener a alguien cautivo,-ato take somebody captive hacer prisionero,-a a alguiencaptive ['kæptɪv] adj: cautivocaptive n: cautivo m, -va fadj.• cautivo, -a adj.n.• cautivo s.m.• esclavo s.m.
I 'kæptɪvnoun (liter) cautivo, -va m,f
II
to hold somebody captive — mantener* cautivo or prisionero a alguien
['kæptɪv]to have a captive audience — tener* un público que no tiene más remedio que escuchar
1.ADJ [animal, bird, person] cautivoto hold sb captive — tener or mantener prisionero or cautivo a algn
captive market — mercado m cautivo
2.N cautivo(-a) m / f, preso(-a) m / f3.CPDcaptive breeding N — cría f en cautividad
* * *
I ['kæptɪv]noun (liter) cautivo, -va m,f
II
to hold somebody captive — mantener* cautivo or prisionero a alguien
to have a captive audience — tener* un público que no tiene más remedio que escuchar
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17 reach
I 1. [riːtʃ]1) (physical range) portata f."keep out of reach of children" — "tenere fuori dalla portata dei bambini"
the book is beyond o out of my reach non arrivo a prendere il libro; within (arm's) reach a portata di mano; within easy reach of — [ place] in prossimità di, a poca distanza da [shops, facility]
2) (capability)2.beyond o out of reach for sb. al di sopra delle capacità di qcn.; within reach for sb. — alla portata di qcn
1) (of society)2) geogr. (of river)II 1. [riːtʃ]1) (arrive at) [train, river, product] arrivare a [ place]; [ person] arrivare a, giungere a [ place]; arrivare da [ person]; [news, letter] arrivare a [person, place]2) (attain) raggiungere, arrivare a [age, level, point]3) (come to) raggiungere [compromise, agreement]; arrivare a, giungere a [decision, conclusion]; dir. raggiungere [ verdict]4) (by stretching) arrivare a [object, shelf, switch]5) (contact) contattareto reach sb. at 514053, by telephone — contattare qcn. al numero 514053, telefonicamente
6) (make impact on) colpire [audience, market]7) (in height, length) arrivare (fino) a [floor, ceiling]2.1) (stretch)to reach up, down — allungarsi, abbassarsi ( to do per fare)
2) (extend)to reach (up, down) to — arrivare (fino) a
•* * *[ri: ] 1. verb1) (to arrive at (a place, age etc): We'll never reach London before dark; Money is not important when you reach my age; The noise reached our ears; Has the total reached a thousand dollars yet?; Have they reached an agreement yet?) arrivare a, raggiungere2) (to (be able to) touch or get hold of (something): My keys have fallen down this hole and I can't reach them.) raggiungere3) (to stretch out one's hand in order to touch or get hold of something: He reached (across the table) for another cake; She reached out and took the book; He reached across/over and slapped her.) (allungare la mano)4) (to make contact with; to communicate with: If anything happens you can always reach me by phone.) contattare5) (to stretch or extend: My property reaches from here to the river.) estendersi2. noun1) (the distance that can be travelled easily: My house is within (easy) reach (of London).) portata2) (the distance one can stretch one's arm: I keep medicines on the top shelf, out of the children's reach; My keys are down that hole, just out of reach (of my fingers); The boxer has a very long reach.) portata3) ((usually in plural) a straight part of a river, canal etc: the lower reaches of the Thames.) tratto* * *reach /ri:tʃ/n.1 [uc] portata ( di mano); distanza: No help was within reach, non c'era alcun aiuto a portata di mano; The medicine is to be kept out of the reach of children, tenere il medicinale fuori dalla portata dei bambini; Their farm is within easy reach of Bristol, la loro fattoria è a poca distanza (o si raggiunge facilmente) da Bristol2 [uc] atto di allungare la mano: He made a reach for the gun, allungò la mano per afferrare la pistola5 (spesso al pl.) tratto, distesa ( d'acqua, di mare, ecc.); ( di fiume) tronco, tratto: the upper reaches of the Amazon, il tratto superiore del Rio delle Amazzoni● out of sb. 's reach ( anche fig.), fuori dalla portata di q.: The ball was out of his reach, il pallone era fuori dalla sua portata; Designer clothes are out of my reach, gli abiti firmati non sono alla mia portata □ within sb. 's reach ( anche fig.), alla portata di q.: Make sure all the things within the baby's reach are safe, assicurati che tutte le cose alla portata del bambino non siano pericolose; Foreign holidays are now within the reach of the majority, le vacanze all'estero sono ormai alla portata della maggior parte della gente.♦ (to) reach /ri:tʃ/A v. t.1 ( spesso to reach out) allungare: I reached out my hand for the book, ho allungato la mano per prendere il libro2 raggiungere; giungere a: to reach an agreement [a compromise], raggiungere un accordo [un compromesso]; Can you reach the window?, ci arrivi alla finestra?; We reached the town late in the evening, siamo arrivati alla città a sera inoltrata; He died before he reached the age of 30, è morto prima dei trent'anni; Your letter reached me yesterday, la tua lettera mi è arrivata ieri; The water reached his knees, l'acqua gli arrivava alle ginocchia; Our message is not reaching the right people, il nostro messaggio non arriva alle persone giuste; The programme reaches over 5 million viewers every week, il programma è seguito da oltre 5 milioni di spettatori ogni settimana3 (fam.) allungare; passare: Reach me the salt, please, allungami il sale, per favore4 mettersi in contatto con (q., per telefono, ecc.): We've been trying to reach them all day, abbiamo cercato di metterci in contatto con loro tutto il giorno; DIALOGO → - Signing on with an agency- You can reach me on my mobile or landline, può contattarmi al mio cellulare o al numero di casa5 ( sport: calcio, ecc.) arrivare a prendere; arrivare su (fam.): Our keeper reached the ball but failed to stop it, il nostro portiere è arrivato sulla palla ma non è riuscito a trattenerlaB v. i.2 estendersi; arrivare: The Roman empire reached from Gibraltar to Asia Minor, l'impero romano si estendeva da Gibilterra all'Asia Minore; My garden reaches as far as the river, il mio giardino arriva fino al fiume● to reach down, chinarsi; ( di una tenda, una gonna, ecc.) arrivare a; tirare giù (qc. che è in alto): She reached down to grab a handful of pebbles, si chinò per raccogliere una manciata di sassolini; Her dress reached down to her ankles, il vestito le arrivava fino alle caviglie; I reached down the old lady's suitcase, ho tirato giù la valigia dell'anziana signora □ to reach for, allungare la mano per prendere: I reached for my wallet but it wasn't in my bag, ho allungato la mano per prendere il portafoglio, ma non era nella borsa □ to reach for the moon, volere la luna □ ( slang USA) reach for the sky!, mani in alto! □ to reach into, infilare la mano in: He reached into his pocket for the money, ha infilato la mano in tasca per prendere i soldi □ to reach to, arrivare a: This ladder won't reach to the first floor, questa scala non arriva fino al primo piano □ to reach up, protendersi verso l'alto: He reached up and picked a ripe peach from the branch, si è proteso verso l'alto e ha colto una pesca matura dal ramo □ (naut.) to reach land, toccare terra □ to reach the mark, andare a segno □ as far as the eye can reach, fin dove giunge lo sguardo.* * *I 1. [riːtʃ]1) (physical range) portata f."keep out of reach of children" — "tenere fuori dalla portata dei bambini"
the book is beyond o out of my reach non arrivo a prendere il libro; within (arm's) reach a portata di mano; within easy reach of — [ place] in prossimità di, a poca distanza da [shops, facility]
2) (capability)2.beyond o out of reach for sb. al di sopra delle capacità di qcn.; within reach for sb. — alla portata di qcn
1) (of society)2) geogr. (of river)II 1. [riːtʃ]1) (arrive at) [train, river, product] arrivare a [ place]; [ person] arrivare a, giungere a [ place]; arrivare da [ person]; [news, letter] arrivare a [person, place]2) (attain) raggiungere, arrivare a [age, level, point]3) (come to) raggiungere [compromise, agreement]; arrivare a, giungere a [decision, conclusion]; dir. raggiungere [ verdict]4) (by stretching) arrivare a [object, shelf, switch]5) (contact) contattareto reach sb. at 514053, by telephone — contattare qcn. al numero 514053, telefonicamente
6) (make impact on) colpire [audience, market]7) (in height, length) arrivare (fino) a [floor, ceiling]2.1) (stretch)to reach up, down — allungarsi, abbassarsi ( to do per fare)
2) (extend)to reach (up, down) to — arrivare (fino) a
• -
18 shrinking
['ʃrɪŋkɪŋ]aggettivo [asset, audience] in diminuzione; [population, market] in calo* * *shrinking /ˈʃrɪŋkɪŋ/A n. [uc]2 diminuzione; riduzione; caloB a.1 che si restringe, che si ritira2 che cala; in diminuzione3 (fig.) che si ritrae in sé; timido4 (fig.) riluttante● (mecc.) shrinking-on, calettamento (o calettatura) a caldo □ (fin.) shrinking profits, utili in diminuzione □ shrinking violet, mammola; mammoletta.* * *['ʃrɪŋkɪŋ]aggettivo [asset, audience] in diminuzione; [population, market] in calo -
19 global
(a) (worldwide) mondial(e)MARKETING global audience audience f globale;BANKING global banking banque f universelle;FINANCE global bond obligation f multimarchés;global consumption consommation f mondiale;global custody conservation f globale;FINANCE global equities market marché m mondial des actions;global finance la finance internationale;global market marché global ou international;global marketing marketing m global ou international;MARKETING global marketplace marché global ou international;global player acteur m international;global strategy stratégie f globale;global village village m planétaire(b) (comprehensive) global(e)COMPUTING global change changement m global;global finance financement m aux entreprises;COMPUTING global search and replace recherche f et remplacement globalBritish American Tobacco, the world second largest tobacco company, is close to striking a deal with the Ministry of Sound, the nightclub-to-publishing business, that will give BAT a global strategy for marketing its cigarettes to young people.
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20 target
1 noun(objective) but m, objectif m;∎ to meet production targets atteindre les objectifs de production;∎ to be on target (of plans) se dérouler comme prévu; (of productivity) atteindre les objectifs prévusMARKETING target audience audience f cible;MARKETING target buyer acheteur(euse) m, f cible;target company société f cible;MARKETING target consumer consommateur(trice) m, f cible;target cost coût m ciblé;target date date f ciblée ou visée;MARKETING target group groupe m cible;MARKETING Target Group Index indice m des groupes cibles;MARKETING target market marché m cible;target marketing marketing m ciblé;target population population f cible;target price prix m d'équilibre;target pricing fixation f du prix en fonction de l'objectif(market) cibler; (advertising campaign) diriger;∎ the benefits are targeted at one-parent families les allocations visent les familles monoparentales
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